IBA Board Member Linda Cassidy from A Labour of Life explains how making responsible fashion choices about who makes your clothes and where you buy them can be as important a fashion statement as the style itself. What is fashion to you? Is it solely about how you look, or is it about reflecting a part of yourself that’s much more important than aesthetics alone? As you go through life, your priorities tend to change, and this happens … [Read more...]
Blogging Basics: 5 Essential Graphic Design Elements
Five essential graphic design elements every blogger should create to help market and promote their blog. … [Read more...]
If You Want to Grow Your Blog You Need to do LESS
Are you overwhelmed with never ending lists of blogging tasks you have to do? It's time to create a cost benefit analysis to eliminate all of those time-draining tasks that are not producing any results. I had a light bulb moment this week when I was digging out some dead lilac bushes. As I dug and yanked and pushed and pulled to get those ugly stumps out of my otherwise beautiful landscape I realized I needed to do the same thing with my … [Read more...]
Testing Your Landing Page to Increase Conversion
Remember how your landing page needs to be an evolving thing? Well, the best way to make that happen is by using A/B testing your landing page, data, formatting, and by having it be a part of a planned sales funnel. Unfortunately, when it comes to testing, formatting options, and a sales funnel, one post simply won’t be enough to talk about every detail. However, we can help you get an idea of the big picture. Ready? The Big Picture of Testing … [Read more...]
How to Reframe your Blogging Attitude and Wow Your Readers
There are so many things in the blogging world that seem out of our control. Learn how to regain control of your content and attitude (in 7 easy steps) so you’re ready for whatever challenges come your way. Check out tip #3, it’s always an instant game changer. #bloggingtips #positiveattitude Back in 2006, I started my blog as part of my Master’s Thesis Project. My advisor encouraged me to develop something that … [Read more...]
Stop Siblings From Fighting with this Genius Trick
Familiarity breeds contempt, especially when it comes to siblings on break. IBA Board Member Shana from Our Sutton Place shares a genius trick to ending the bickering in seconds. This one simple trick will stop sibling fighting instantly. By diffusing the situation, it will bring laughter and fun back into your family’s day. You plan for weeks or months for the perfect vacation—10 min in to the big summer road trip—the fighting and … [Read more...]
8 Amazing Health Benefits of Red Wine
Red wine is a wonderful complement to many meals, but did you know it offers many health and beauty benefits as well? IBA Board Member Utpal Khot from Fashionable Foodz gives us the details. Health and Beauty Benefits of Red Wine Wine is made by fermenting the black colored whole grapes. In Red Wine the alcohol content usually us somewhere between 12 to 15 percent. Wine, in general, and Red Wine, in particular, has been extensively … [Read more...]
Dinner Ready in 30 Minutes: Spicy Sausage Mushroom Pasta
IBA Board Member Audrey Humaciu of That Recipe uses just a few simple ingredients to whip up this easy Sausage and Mushroom Pasta Sauce for a hearty flavorful meal for your family in less than 30 minutes. This pasta sauce was one of the best I have ever had if I do say so myself. And it was just thrown together without a recipe with what I had in the kitchen. I resisted the urge to add any spices to it, relying solely on those in the … [Read more...]
Learning from Others: Landing Page Examples
Are you tired of landing pages yet? I sure hope not - because we’ve still got a ways to go! So we’ve looked at how to write a landing page - now it’s time to look at some successful (and some not-so-successful) landing pages. Now, looking at landing page examples can be difficult - because they’re an ever-evolving, living, breathing, thing. Okay, so maybe not breathing - but you get the idea. And just in case you don’t, let me spell it out … [Read more...]
15 Cruise Must Haves from the Dollar Store
IBA Member Linda Kent from A Labour of Life shares some essential items you want to pick up at the Dollar Store before you set sail on your next cruise. It is totally that time of the year. Everyone is planning their trips down south, booking cruises and overall in Vacation planning mode. We have been traveling down South to All-Inclusives and/or Cruising in February for ten years now. It’s a great time to get away from … [Read more...]