Our International Bloggers' Association graphics expert and IBA Board Member, Orana of Orana Creative, explains what a favicon is, why you need one, and how to set it up. Look up at the tabs on your browser. Yes, do it. Ok. What did you see? Every tab for every site you have open has the Title of the site and….. A little tiny image! That is a favicon. Favicon’s are important, more so than you might … [Read more...]
Let’s Outline Your Landing Page with the PASTOR Framework
You’re staring straight ahead, barely registering the blue glow around your room. Instead, you’re staring at the only light in the room, coming from your computer. You’ve been stuck here, on your landing page, for hours. And all you can do is stare at that blinking cursor, wishing you knew what to put on that page to make it work already! Writing a landing page can be the worst cause of writer’s block EVER. Even worse than when you’re developing … [Read more...]
The Creative Brief: 13 Questions to a Have Successful Landing Page
*Turns on mp3 player…* “Are Y'all ready for this???” It’s game time, folks! So let’s bust out the old-school basketball game music and get the creative brief started. (Dance moves are optional.) Okay, so last time we talked about the function and purpose of a creative brief - and how it’s the key ingredient in creating a great landing page. And, well, that’s true. However… a creative brief is good for so much more. In fact, this creative … [Read more...]
The One Document Your Landing Page Depends on…
What if there were a document that could practically guarantee your landing page to be a success? Well, it's called a creative brief... Go ahead and 'pin' me so you can find this series on landing pages later! How do you like this series on landing pages so far? Loving it? Great - because it’s about to get even better. What We've Talked About So Far: Writing Landing Pages, Sales Pages, and Squeeze Pages, oh my! When and Where to … [Read more...]
SEO for Bloggers: A 30-Day Plan for Growth
SEO for bloggers can be boring and confusing. It is critical to organic traffic growth, however, so I'm glad someone finally made a product that makes it easy. Be sure and 'pin' this image so you can help other bloggers have an SEO plan! This article contains partner links for which Sarah Nenni-Daher and the International Bloggers Association could earn a small commission should you make a purchase. SEO for Bloggers: As Exciting as Getting … [Read more...]
What is a Mompreneur, Why do I Want to be One?
Ever wondered what the heck people are talking about when they say "mompreneur"? Well, Orana from Crazy Little Family Adventure and Orana Creative is here to talk all about how to merge motherhood with being an entrepreneur! ~ Thanks for sharing with us! Help spread the word about being a Mompreneur by pinning this image! What do I love? I love Art and Design. I love Instagram I love knowing how to use these to my advantage, and … [Read more...]
How to Choose Effective SEO Keywords for Your Website
If you are struggling to generate the desired results from your SEO campaign, you are not alone. Search engine optimization results are heavily reliant on your selection of SEO keywords for your website; you may think your keywords are stellar choices, but your results may tell a different story. Going back to the drawing board and making better choices for keywords may help you generate the SEO results you truly desire. How to Choose … [Read more...]
SEO Checklist for Amazing Blog Posts
Download this comprehensive SEO checklist for blog posts from someone who lands on the first page of search results, in the first spot. If you want to stop spinning your SEO wheels, use this checklist! SEO Checklist for Blog Posts originally appeared on ND Consulting by our very own IBA Member Sarah Nenni-Daher. Do Only New Bloggers Need an SEO Checklist for Blog Posts? Nope. Those blogging nearly a decade will benefit from … [Read more...]
6 Genius Marketing Strategies Used By Door to Door Salesmen
People who work in sales, know about marketing. Whether you’re a blogger, business owner or at-home parent, you’ve probably been visited at least once or twice by a door to door salesman or saleswoman. If you’re anything like me, chances are you find this simultaneously annoying and fascinating, and here’s why: It’s almost impossible to say no to these people! My logical brain is telling me, “Shut the door! You don’t need to spend $100 … [Read more...]
5 Ways to Use Facebook for Your Small Business
Many business owners use Facebook as one of their main forms of advertising - it is, after all, still the biggest social media network online. Here are five great ways to promote your products or services on this massive global platform. Marketing Research If you are on a budget, Facebook can help you gain business insights from your target market. The system itself provides a lot of demographic data, but you can also find out a lot from … [Read more...]