Healthy living is more than just eating and exercising, as Arantxa Pardo can attest. There's a lot more to it - and Arantxa blogs about it all. So let's meet this fabulous health and happiness blogger from Spain, shall we? Meet Arantxa Pardo of ArantxaPardo.com Bio: I am a psychologist, health, and happiness coach and I advise about a healthy lifestyle. What do you blog about on Arantxa Pardo.com? Healthy lifestyle! How long have you … [Read more...]
African Harvesters: the Farm to Table Digital Agribusiness Hub
Whoever coined the phrase "the best thing since sliced bread" obviously didn't take into account the farming business. Because where would our bread be without farmers? It wouldn't be on my table - and it definitely wouldn't be sliced! In any case, let's meet IBA member Serah Odense, who co-founded and blogs at African Harvesters. Meet Serah Odende of African Harvesters Bio: Serah is a reputable Digital & Interactive Marketer with … [Read more...]
Creative Briefs in Action – Looking at 3 Stellar Landing Pages
Okay, so let’s just get this out in the air before we start: we aren’t going to be able to look at actual creative briefs. They’re “internal documents”, so they aren’t something that businesses usually share. Because, well, they’re precious, precious data. But what we **can** do is look at their landing pages, sales pages, blog posts, or whatever else they’ve written. Because when we look at those, we can get a pretty dang good idea of how … [Read more...]
The Creative Brief: 13 Questions to a Have Successful Landing Page
*Turns on mp3 player…* “Are Y'all ready for this???” It’s game time, folks! So let’s bust out the old-school basketball game music and get the creative brief started. (Dance moves are optional.) Okay, so last time we talked about the function and purpose of a creative brief - and how it’s the key ingredient in creating a great landing page. And, well, that’s true. However… a creative brief is good for so much more. In fact, this creative … [Read more...]
How to Grow your Facebook Page – Organically (without ads)
Despite being able to relate well with Hermione Granger, I've realized that it's okay not to be a know-it-all in every field. In fact, sometimes it's better just to know someone who knows it all. (that and be superb at Google-Fu). That being said, I've learned an awful lot about the right (and the wrong) ways to grow your Facebook page organically (that's right - no ads!). How did I learn all this? From Facebook guru Meredith Ethington, of … [Read more...]
The One Document Your Landing Page Depends on…
What if there were a document that could practically guarantee your landing page to be a success? Well, it's called a creative brief... Go ahead and 'pin' me so you can find this series on landing pages later! How do you like this series on landing pages so far? Loving it? Great - because it’s about to get even better. What We've Talked About So Far: Writing Landing Pages, Sales Pages, and Squeeze Pages, oh my! When and Where to … [Read more...]
When and Where to Use Landing Pages, Sales Pages, & Squeeze Pages
Should you use landing pages, sales pages, or squeeze pages on your blog? We will teach you their pros and cons, plus when and where you should use them. Go ahead and pin this image to your favorite blogging board! You'll want to be able to find this post later. As I snuggle my baby girl for a nap, I want to delay this article even more. However, such wouldn’t be fair to Y'all - no matter how cute my baby is! So, without further ado, … [Read more...]
Writing Landing Pages, Sales Pages, and Squeeze Pages, oh my!
Y'all, I have an odd confession... I'm terrified of angel statues. I blame Doctor Who, really. But in any case, I've talked to a lot of other bloggers and writers and guess what they fear? Writing landing pages! Most bloggers fear - or just flat-out loathe - writing landing pages, sales pages, and squeeze pages. So if you fear (or hate) writing landing pages or whatever for your own blog, know you aren't alone. But... you don't have to … [Read more...]
How to Pick an Email Service for your Blog (without going crazy)
Every blog needs an email service! But, how can you pick an email service without going crazy? What is important to look for? Are the free plans any good? Today, we are going to help you pick an email service and feel confident about your choice. Your list... everyone raves about the importance of your list. And, they should - because it is important. But before you can *build* your list, you need to have some way to *have* a list... So … [Read more...]
How to Make the Big Bucks as an Amazon Affiliate!
If you aren't out to monetize your blog, it's time to face an expensive truth: your hobby costs a lot of money. That being said, one of the easiest (and best) ways to monetize your blog is just about as easy as signing up for having a few Google Ads on a sidebar... it's signing up as an Amazon affiliate. Of course, once you're an Amazon affiliate, the trick is making some serious dough to support your expensive blogging habit, am I … [Read more...]