International Bloggers’ Association

- Helping #IBAbloggers & Bloggers Everywhere Succeed

  • Home
  • Build Your Blog
    • Blogging Tips
    • Getting Published & Writing
    • Let’s Make Your Blog Awesome
    • Marketing & SEO
    • Monetize Your Blog
    • Social Media
  • Learn from Fellow Bloggers
    • Business
    • Creative
    • Family
    • Food
    • Health
    • Lifestyle
    • Travel
  • Blogging Interviews
  • FAQ
    • What is The International Bloggers’ Association, & Why Does It Matter?
    • Mission Statement
    • Requirements, Disclosure and Privacy Policies
  • Contact
You are here: Home / Blogging Tips / The Curious Case for Conversational Content

The Curious Case for Conversational Content

February 22, 2016 by Kimberly 4 Comments

In the marketing world, there’s a whole lot of terminology that, as a blogger, we’d just go, “Well, duh!” One of those things is the big push for having conversational content.

The Curious Case of Conversational Content

Do you know what absolutely cracks me up? Other than the fact that my kids are currently trashing my kitchen… It’s that, in the marketing world, we’re taught a lot that bloggers take for granted. (I know – I’m still not senile. I know we already talked about how bloggers have a super unfair advantage when it comes to marketing.)

It’s a fact. Bloggers do know how to put conversational content to good use.

Conversational content is, well, it’s based on a conversation.

Have you ever sat down to read a brochure? On those rare moments when I’ve gotten a sitter and I’m waiting for the dentist or the doctor, I usually grab a brochure and thumb through it, if only so I don’t fall asleep.

Then I realize that those brochures are written by medical experts, sure, they’re supposed to be written for the general public, but they *still* manage to sound like a commercial for some new drug, wheretheylisteverysinglesideeffectpossiblesuperquick.

*PHEW!*

That was way more painful than it had to be, right?

It’s because most businesses (and the medical world) forget that they aren’t supposed to be talking *at* people. You’re supposed to talk *to* people.

Their marketing and educational material have to be readable. It needs conversational content.

Unfair blogger advantage #361: using conversation

Okay, so I don’t actually have a list of every unfair advantage that bloggers have. But if I did, I’m sure it’d be pretty long.

[bctt tweet=”Bloggers have a huge advantage: they already know the value of a conversational content.”]

Long list or not, bloggers have a huge advantage: they already know the value of a conversational content. They’ve been writing conversational content that interacts with an audience. They know how to craft a story – even if it’s about their kids – to make a point. They know how to build a community based on that conversation. And they know how to craft that conversational content to encourage and compel their audience to make predetermined decisions.

Yeah, that’s marketing.

Want to get in on the conversation? We’d love to have you chime in. Leave a comment below and then come join us for even more awesomeness – and the ability to reach an international audience. Seriously – what are you waiting for? Join the IBA now.

Sign Up Now and Never Miss an IBA Post!

Related IBA Articles

  • Meet our lifestyle blogger Chinnagounder Thiruvenkatam of Tips Clear from India. He blogs about everything from beauty to business!Tips Clear – A Little Bit of Everything Lifestyle Blog
  • Are you ready to become August's wall of fame blogger? Enter now to get your writing and blog featured by IBA! It is the perfect way to add a boost to your blog.How to Become August’s Wall of Fame Blogger with Submission Guidelines
  • blogger-overwhelmedWhat Does a Blogger Do When They Become Overwhelmed?

Filed Under: Blogging Tips, Featured Posts Tagged With: blogger, conversation

Subscribe To IBA

About Kimberly

Kimberly C. Starr is a writer, a ginger, an ER nurse without a night shift, a wife, and a mom to four. She writes about all of the things because humor really is the best medicine. She loves to write for her favorite parenting sites, including Perfection Pending, That’s Inappropriate, and on her own blog. Follow her on Facebook, Instagram, and Twitter for more laughs and momraderie.

IBA NEWSLETTER

  • Bloglovin
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

SEARCH IBA

IBA’s Favorite Tools & Services

CoSchedule: The Editorial Calendar For WordPress

© 2021 International Bloggers Association LLC // All Rights Reserved // Privacy Policies

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkRead more