First, let me explain what a blog niche is. In simple terms, your blog niche is the main topic you blog about. That’s it. Easy-peasy, right? Not always!
How Did I Find My Blog Niche?
I blog about my life in Mexico with four kids, our Bible ministry, homeschooling, travel, ADHD, and my husband’s brain injury. I also am a photographer at heart, so there is A LOT of photography as well. You might think this is too many topics… but honestly, it all fits in one niche and believe me it took years to figure that out!
Why? Because I don’t fit in a narrow category like parenting, homeschooling, or travel. I found this very confusing when it came time to decide my blog niche. After some reading and consideration, I realized I was a lifestyle blogger but more specifically an expat lifestyle blogger. This is my niche, expat lifestyle blogger extraordinaire! (BTW, an expat is someone who resides in another country.)
There are some who don’t feel that lifestyle blogs are a niche, but I say, “Whatever.” Perhaps it is harder for a lifestyle blogger to make an income because of the diversity of their topics but for some of us, this works. And if it works don’t fix it!
How Did 9 More Bloggers Find Their Niche?
Finding your niche is like growing up. It happens… eventually… one day… maybe when I’m 50 years old – Olga from The European Mama
Finding my niche has been an experience. When you first start blogging, you are like a new couple in love! You think you can write about everything, and you do for awhile. But after some time you realize you are just scraping for ideas and nothing is flowing well… Your blog’s honeymoon’s phase is over! Then you research, take a hard look and see what your audience likes, (because what you like may not be what they respond to). I used Sarah Nenni-Daher’s course on Identity and realized who my audience was. I began to write for them and not for me. That is when my niche became apparent. Once I did that, choosing topics for my blog became so much easier! – Haley from Haley’s Vintage
My niche was staring me right in my face. It was a few months before my dad passed away. It was like he was telling me something. I wanted to start blogging to get my mind off things and keep busy. As I was literally cooking over the stove and looking at the food, I said, “That’s it.” – Magdaline from Momz Cuisine
I had an idea in the beginning, but it was very vague. As time passed, I started to realize that a certain topic was more and more frequent in my content and it had the best feedback. Along with it, came clarity about the Persona to whom I was writing. I put it together to develop my blog to what it is today. – Debbie from Debbie in Shape
I always knew that food was my niche as I started cooking when I was 12. So when I took to blogging, I knew it would be food, nutrition, fitness, and fashion woven together. Hence the name… – UK from Fashionable Foodz
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I took over That Recipe from my mom, (she had started to showcase her web content development skills for prospective employers). Munofore evolved from getting involved with the blogging community and discovering I wanted to write about more than just food. Thanks to lessons learned in the IBA I have narrowed my focus from “whatever I feel like writing about” to crafts, parenting, and humor, (with some photography and blogging tips thrown in). – Audrey from That Recipe and Munofore
I found my niche through my writing. I knew I needed to narrow down what I wrote about so I looked at what I liked to write about and I wrote about them all! Then, I discovered that I liked genealogy more than the others and this became my main niche. Do I write about other stuff? Yes, I do. But I now know where my bread and butter lies! – Kenneth Green from Genealogy Gangster
I am on my 5th year of my life in India. First work in design, then marriage, and now life. I wanted to write. Of course, there are many blogs out there sharing details of living in this exotic country. I share experiences of my daily life in India as short stories with minimum pictures. This, I believe, makes the difference. – Marianna from Mrs. Sharma Indian Stories
My niche simply came from my life story. I benefit from people sitting down and encouraging me to pursue my goal and dreams. When I write it is my goal that the right message reaches the right person at the right time. I love the likes, but I get more out of interacting and getting to know my readers because they inspire me to keep delivering the motivation and inspiration. – Michael from Michael J. Fite
Okay, now it’s your turn! Tell me in the comments how you found your blog niche. I am looking forward to your responses below!
Let’s Make Your Blog Awesome is an original blogging learning series written for the International Bloggers’ Association. Stay tuned for the next edition of Let’s Make Your Blog Awesome coming January 4th.
Have a wonderful week wherever you are in the world! Signing off, Tina in Mexico