If you want to start using Periscope, here are the basics on how to scope. From preparation tips to content, the International Bloggers’ Association will teach you how to prepare a professional broadcast in no time at all!
Periscope is one of the fastest growing social media platforms – both users and brands are taking notice! Live-streaming is a content creator’s best friend and can be leveraged in so many ways. If you want to learn how to scope, but sure to set up a profile correctly by reading this article first.
[bctt tweet=”Want to get started on Periscope and turn viewers into fans? Here’s how! #ibabloggers”]
In order to get started on Periscope, you will want to give your broadcasts some thought before going live. It doesn’t have to be long, but devoting a bit of time to your topic, your delivery, and your 30 second elevator speech will help you to:
- Gain confidence
- Find your ideal viewers
- Make share-worthy broadcasts to grow followers and fans
When you are prepared, it makes learning how to scope as easy as learning how to blog. So, what do you talk about?
How to Scope: Topics
As with blogging, lists or tips work well for scoping because people can remember and take action based on those points. If you offer a free download, go ahead and put the direct link to that download in your Periscope profile so you can direct readers there instantly!
A few ideas to get you started creating content for Periscope:
- prompt programs
- niche scoping
- follow scopers in your niche,
- find a gap in their scopes, and
- scope about that
- Use your own site
- survey readers
- offer “extra” information than is in your posts
- answer questions from your blog comments
How to Scope: Periscope Content – Keep it Short!
Now that you have an idea of what you can scope about, be sure to keep your delivery short. One of the key points in learning how to scope is to remember that the content is for YOUR FOLLOWERS.
Only 5 Minutes of Content
You want your followers to know that you are delivering your content in a clear, concise manner and that they will have time to interact with you while you do. This means that when you start scoping, plan on delivering only about 5 minutes of content.
This doesn’t mean your scope will be 5 minutes, and you can even plan on the fact that it won’t be! When you add in your 30-second elevator speech, your intro, outro and conversation with your viewers, you will most definitely be at about 10 minutes.
[bctt tweet=”Learn how to gain targeted followers and broadcast share-worthy content on #Periscope #ibabloggers”]
Establish Authority with an Elevator Speech
Another reason to keep your content short is to advertise yourself! Before every broadcast, make sure you have a clear 20-30 second ‘elevator speech’ you can deliver to your followers. Remember, your followers share and you want those “new and not YET following” you folks to know you. You want everyone to know:
- who you are,
- where your authority lies, and
- what they can get by following you.
Following these quick and easy tips on how to scope, you’ll be producing professional broadcasts on Periscope in no time! Join me for a broadcast and see how easy it becomes – follow @RufflesandRain on Periscope!
For the tools and resources I use for Periscope (including how I grow my followers and get hundreds in on each broadcast), click here.
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