Have you ever thought about the difference between a mediocre movie - and one that pulls you into the story? There’s a lot of elements in a movie - which means there’s an awful lot that could go wrong. That’s why proven, reliable directors, actors, and writers are in demand. And wouldn’t you know? It’s the same thing with your landing page - so now let’s take what you’ve got and strengthen your landing page. Don’t have your landing page … [Read more...]
Let’s Outline Your Landing Page with the PASTOR Framework
You’re staring straight ahead, barely registering the blue glow around your room. Instead, you’re staring at the only light in the room, coming from your computer. You’ve been stuck here, on your landing page, for hours. And all you can do is stare at that blinking cursor, wishing you knew what to put on that page to make it work already! Writing a landing page can be the worst cause of writer’s block EVER. Even worse than when you’re developing … [Read more...]
Creative Briefs in Action – Looking at 3 Stellar Landing Pages
Okay, so let’s just get this out in the air before we start: we aren’t going to be able to look at actual creative briefs. They’re “internal documents”, so they aren’t something that businesses usually share. Because, well, they’re precious, precious data. But what we **can** do is look at their landing pages, sales pages, blog posts, or whatever else they’ve written. Because when we look at those, we can get a pretty dang good idea of how … [Read more...]
The Creative Brief: 13 Questions to a Have Successful Landing Page
*Turns on mp3 player…* “Are Y'all ready for this???” It’s game time, folks! So let’s bust out the old-school basketball game music and get the creative brief started. (Dance moves are optional.) Okay, so last time we talked about the function and purpose of a creative brief - and how it’s the key ingredient in creating a great landing page. And, well, that’s true. However… a creative brief is good for so much more. In fact, this creative … [Read more...]
The One Document Your Landing Page Depends on…
What if there were a document that could practically guarantee your landing page to be a success? Well, it's called a creative brief... Go ahead and 'pin' me so you can find this series on landing pages later! How do you like this series on landing pages so far? Loving it? Great - because it’s about to get even better. What We've Talked About So Far: Writing Landing Pages, Sales Pages, and Squeeze Pages, oh my! When and Where to … [Read more...]
When and Where to Use Landing Pages, Sales Pages, & Squeeze Pages
Should you use landing pages, sales pages, or squeeze pages on your blog? We will teach you their pros and cons, plus when and where you should use them. Go ahead and pin this image to your favorite blogging board! You'll want to be able to find this post later. As I snuggle my baby girl for a nap, I want to delay this article even more. However, such wouldn’t be fair to Y'all - no matter how cute my baby is! So, without further ado, … [Read more...]
Writing Landing Pages, Sales Pages, and Squeeze Pages, oh my!
Y'all, I have an odd confession... I'm terrified of angel statues. I blame Doctor Who, really. But in any case, I've talked to a lot of other bloggers and writers and guess what they fear? Writing landing pages! Most bloggers fear - or just flat-out loathe - writing landing pages, sales pages, and squeeze pages. So if you fear (or hate) writing landing pages or whatever for your own blog, know you aren't alone. But... you don't have to … [Read more...]