Guess what? You have about two seconds to make a first impression online. So how do you optimize these precious two seconds so that your ideal reader or customer knows that they are in the right place? Your tagline! Your tagline is incredibly important and can make or break your blog. There are several things that a good tagline should have in order to tell your ideal avatar exactly what you do, how you can serve them, and why they should read … [Read more...]
3 Reasons You Need to be Guest Posting on Other Blogs Already
While SEO isn't the end-all-be-all of everything, it's still important. And one of the best SEO tactics that can improve your blog and websites is to procure legitimate backlinks. One of the best ways to do just that, while also getting your words out there in the world is guest posting on blogs that are not your own. Getting published on other blogs is easily one of the most powerful tools you have as a writer. If you have been wondering … [Read more...]
Images: The Easiest Way to Increase Shares
In case you haven't heard the news, images on your blog and social media posts are critical for getting them shared. Tweets with images are retweeted 150% more than those with out. On Facebook, images are 2.3x more likely to be shared. And then there is Pinterest, no image no pins. Images grab people's attention and they are more likely to share a post with an image than one that is just text. Here are a few articles from the IBA Blog and … [Read more...]