Many business owners use Facebook as one of their main forms of advertising – it is, after all, still the biggest social media network online. Here are five great ways to promote your products or services on this massive global platform.
If you are on a budget, Facebook can help you gain business insights from your target market. The system itself provides a lot of demographic data, but you can also find out a lot from your visitors. Without resorting to expensive research, you can get feedback from users. Feedback will help you with future product creation and other services you consider offering.
Related Article: 5 Proven Ways to Get More Likes on Your Facebook Page
You can easily update your existing and potential clients with current news. Use Facebook to announce new launches, special offers or your store’s open days. You will save money on advertising, and know that you are reaching out directly and effectively to your target market.
Educating Your Customers
Facebook pages are useful when you want to reach a wider audience than your existing blog or website visitors. You can give your customers instructions on how to use a product by posting photographs or a video. Then invite questions and feedback, which in turn will help others.
Building a Community
Due to the nature of social media, it is easy to use Facebook to build a loyal fan base, around which a community of loyal customers can form. Anyone who uses your products and services can turn into brand advocates. These ones can encourage others to try what you have to offer.
Offer Incentives or Coupons
The key to Facebook marketing is regular visits from your customers. One of the best tools to generate such interest is the use of discount codes or vouchers. Offer incentives or rewards to your loyal customers, and make sure those codes only appear on your FB page. Your customers will have to keep visiting to get the benefits. You can market to them while they’re on your page.
[bctt tweet=”Facebook can be a powerful tool for your business if you know how to use it properly.”]
Facebook can be a powerful tool for your business if you know how to use it properly. It can help create engagement with your customers and at the same foster a loyal fan base.
5 Ways to Use Facebook for Your Small Business was first seen on International Bloggers’ Association.