SEO is one of those critical things you need to learn in blogging. The sooner you master Search Engine Optimization, the better off you will be. Until they change the rules again.
In a nutshell, SEO is a method of optimizing your blog posts to help them to rank higher in search engines, thus generating more traffic to your posts.
I was reminded this week of how important it can be. Years ago, I wrote a quick post about making Daniel Tiger’s Banana Swirl shortly after the episode of this children’s TV show originally aired. I can tell PBS replayed it yesterday because there is a nice spike in traffic for that post all from ranking on the first page of Google search.
It happens every time the episode airs. All without me having to do anything else.
At the time I didn’t know all of the tricks of SEO, I just stumbled on it for this one post.