Your blog needs a tagline! When was the last time you updated your blog’s tagline? If you can’t remember the last time you did or if you have no idea why you should bother with your blog’s tagline; today’s post will be a real treat.
Why Your Blog Needs a Tagline
I am a firm believer that if you have a blog, you, therefore, have a brand. And just like brands and small businesses need an elevator pitch, your blog needs a tagline. The idea behind your tagline is to give your readers an instant insight into your blog; something short, sweet, and clever that explains what your blog is about.
Your blog tagline also plays a role when your non-bloggy friends ask you what is it exactly you do (because let’s face it, running a blog is in a lot of ways similar to running a business).
So, instead of telling them, you have a blog called so-and-so. You can tell them you write a blog about insert-tagline-here.
Essentially, your tagline has a vital role, both online and offline. It needs to communicate clearly what your blog is about. As well as intrigue your ideal reader to want to know more.
On top of that, spending some time on your blog tagline and polishing it up will also help you get crystal clear on the purpose of your blog.
And being crystal clear on your blog’s purpose helps you come up with more topic ideas, marketing plan, possible products, and so much more.
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How to write an awesome tagline for your blog
Now that we’ve covered why your blog needs a tagline let’s go over how actually to write a tagline that will be as awesome as your blog is.
Before actually writing it, keep in mind the following three things:
- your ideal blog reader
- their need or problem
- how your blog helps them solve their problem
These three elements can help you come up with a tagline that fits your blog perfectly and is aligned with the type of reader you want to attract. As a starting point, try incorporating all three elements in your tagline… Use the language appropriate for your ideal reader, pinpoint their biggest struggle and offer a solution.
Avoid using jargon and keep it short. With an ever-decreasing attention span, it’s better to cut out all the fluff and get to the point. There’s a place to expand upon your tagline, in a conversation or on your About page. The tagline should encourage interest, not give your entire blog history away.
How can your tagline help you stand out
Look at the similar blogs in your niche and take note of what they are doing. Then use your creativity to make yours different – consider using humor, imagery or turn your tagline into a question.
Let your passion shine through! Whatever the main reason behind your blog is, I am going to go on a limb here and say that you probably feel very passionate about the topic of your blog. Don’t be afraid to show that passion, but do be careful not to overdo it. If you read your tagline to yourself, and it sounds like it has a bunch of exclamation points – that’s a good sign you probably went a bit overboard.
Why you should come up with two taglines
Finally, try to come up with two taglines – one that is short and serves to create interest, the other one that expands upon your tagline and can continue the conversation about your blog. The last thing you want is for someone to get intrigued by your tagline, asks you for more information and you have nothing to say.