Despite being able to relate well with Hermione Granger, I’ve realized that it’s okay not to be a know-it-all in every field. In fact, sometimes it’s better just to know someone who knows it all. (that and be superb at Google-Fu). That being said, I’ve learned an awful lot about the right (and the wrong) ways to grow your Facebook page organically (that’s right – no ads!).
How did I learn all this? From Facebook guru Meredith Ethington, of course. She’s a behind-the-scenes kind of force…. She’s helped blogs go from several thousand followers to more than half a million active followers. Her page jumped from a couple of thousand to more than 35 thousand. And that’s just in the last six months or so.
So, when I tell you that this gal knows what she’s doing, I mean it. She knows what she’s doing! I’m going to go over just some of what I’ve learned from her book and working with her.
Grow your Facebook Page – by knowing what people want
What is it that people want? Well, let’s take a step back. I remember looking at those blog hops and sharing swaps… and I hated them. Why? Everyone was there to drop a link and then they were off like a parent dropping a kid off at a birthday party. You’re lucky to get in two words, right?
Your Facebook page shouldn’t become one of those link parties. It was a real face-slap for me to realize that I was doing what I hated to my followers. I realized how lucky I am to have some true friends that stick around. Even after all I did was share, share, and reshare blog posts I’d written.
I mean, sure, I’m a pretty good writer (my mom says I’m hilarious), but nobody wants to see just those links day in and day out. It was time to evolve into a community – it was time to incorporate memes, vemes (video memes), quotes, anecdotes from my day, tribe questions, scavenger hunts, and anything else to drive engagement. And you know what? It’s a lot more fun this way.
[clickToTweet tweet=”Grow your Facebook Page by knowing what people want. Check out these #SMTips here! ” quote=”Grow your Facebook Page by knowing what people want.”]
My Facebook page is still growing (dude, I did a huge happy dance when I broke 150 after a rebrand), but my engagement and reach is several times larger than my audience. So when I share a picture with my followers, it’s being seen by closer to 1000 people. That’s HUGE! And it’s a trend that continues for everyone who uses the methods Meredith outlines in detail.
Grow Your Facebook Page Using Insights Page
Another thing I learned was how to use the Insights page. Knowing how to use that has been a huge time-saver and life-saver for me. I used to hate using social media so much that I had a virtual assistant doing it for me… and then the bank broke so that I couldn’t do that anymore. But now I can use the Insights tab to see what’s trending in like markets, schedule a day’s worth of posts in about 20 minutes, and invite more people to like my page directly.
It’s simple, now that I know how to do it. The trick is finding and following other pages and blogs that your community will find interesting. Then, you share the best-performing posts, and it boosts your reach like crazy.
And, as long as you follow sharing etiquette (which I had to learn in the eBook… oops!), you’ll soon find that the other blogs and pages are sharing your content. Seeing a meme I created get shared like crazy by some larger blogs and pages has made me do several happy dances… sure, it didn’t achieve ‘viral’ status, but having something that I made seen by 4,000+ people is pretty big for a mommy blogger with only 350 followers.
Now, if you want the whole scoop, I highly recommend you invest in Meredith’s eBook because there’s simply no way for me to cover everything she did unless I copy and paste… and that’s not cool, ya know?
You can snag her book, The Ultimate Guide To Growing Your Facebook Following: How I Grew My Facebook Page from 2K to 30K Followers in Just Six Months Without Paying For Ads, on Amazon. (Yes, that’s my affiliate link – clicking that doesn’t cost you anything, and it supports my chocolate habit).
Oh, and if you want to see her work in action, be sure to follow her on Facebook.
It’s a quick, easy read and it’s one of the best investments I’ve made recently. Oh – and speaking of Insights and growing my Facebook page organically, it’s time for me to go schedule tomorrow’s posts. I’ll see you on Facebook!
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