Remember how your landing page needs to be an evolving thing? Well, the best way to make that happen is by using A/B testing your landing page, data, formatting, and by having it be a part of a planned sales funnel. Unfortunately, when it comes to testing, formatting options, and a sales funnel, one post simply won’t be enough to talk about every detail. However, we can help you get an idea of the big picture. Ready? The Big Picture of Testing … [Read more...]
Learning from Others: Landing Page Examples
Are you tired of landing pages yet? I sure hope not - because we’ve still got a ways to go! So we’ve looked at how to write a landing page - now it’s time to look at some successful (and some not-so-successful) landing pages. Now, looking at landing page examples can be difficult - because they’re an ever-evolving, living, breathing, thing. Okay, so maybe not breathing - but you get the idea. And just in case you don’t, let me spell it out … [Read more...]
Meet Frugal Financier Keegan Kraemer of The Daily Change Jar
Have you ever wondered what it would be like to try all of the things? Well, IBA member Keegan Kraemer has done a ton - and knows even more. She's a mom, has tried drop shipping, has all sorts of fancy degrees and is a serial entrepreneur! It's only a matter of time until she succeeds - and if you ask us, we think she's onto something with this blog of hers. Meet Keegan Kraemer of Thedailychangejar.com Bio: Keegan Kraemer blogs full-time at … [Read more...]
Give Your SEO a Boost with a Customized Search Engine
A Customized Search Engine can boost your blog in a variety of ways. IBA Board Member Kimberly Starr from Kimberly C. Starr explains what they are, how they can help and how to create your own. As I’ve dived more and deeper into the layers of SEO (search engine optimization), I’ve realized what a rabbit hole it is – and how much fun it can be, too! One of my new favorite parts of it is the custom search engine because it’s a quick, easy, … [Read more...]
Meet The Pattern Princess: More than Just Amazing Crafts
If you love food, crafts, or just having a good time, you're going to want to add The Pattern Princess and Victoria Pietz to your list of favorites! Her blog is a gorgeous collection of ways to craft, save money, and more. So in this edition of Meet our IBA members, let's give a rousing hello to Victoria Pietz! Meet Victoria Pietz of Pattern Princess Bio: I have been married to the same man for over 37 years now. I have one daughter that is … [Read more...]
How to Do Coupon & Money-Saving Magic: Meet Michele Hollick
Have you ever wondered about coupons? If so, you're going to want to meet IBA member Michele Hollick of The Coupon Wizards. There you'll learn all sorts of couponing and money-saving magic. So let's get to know Michele - and her blog - a little bit better. Meet Michele Hollick of The Coupon Wizards Michele Hollick Bio: Like I said, I've been doing this for about 6 years now. I got into couponing when my husband lost his job & have … [Read more...]
Meet Debby Burns – the Security Diva
If you've ever wondered about safety or cybersecurity, then you'll want to meet IBA Member Debby Burns of The Security Diva! She's all about helping any and everyone to find security - both online and in real life. Meet Debby Burns of The Security Diva Meet Debby Burns: As The Security Diva, I am on a crusade to bring common sense to security. I have found that most people outside of security or law enforcement do not have much common sense … [Read more...]
Meet Alex: Harry & Lexy’s Workshop Makes Food Fun for Everyone
Meet Alex - and her sister Mila! They're also known as Harry and Lexy, which makes me think they're having entirely too much fun while cooking up some delicious-looking recipes at Harry & Lexy's Workshop. Now let's learn some more about this dynamic blogging duo. Meet Alex Bio: My name is Alexandra and I'm 27 years old. I was born in Sofia, Bulgaria, in the loveliest family in the world! My sister Mila (Harry) moved to Germany when I was … [Read more...]
4 More Ways to Outline, Write, and Strengthen Your Landing Page
Have you ever thought about the difference between a mediocre movie - and one that pulls you into the story? There’s a lot of elements in a movie - which means there’s an awful lot that could go wrong. That’s why proven, reliable directors, actors, and writers are in demand. And wouldn’t you know? It’s the same thing with your landing page - so now let’s take what you’ve got and strengthen your landing page. Don’t have your landing page … [Read more...]
Let’s Outline Your Landing Page with the PASTOR Framework
You’re staring straight ahead, barely registering the blue glow around your room. Instead, you’re staring at the only light in the room, coming from your computer. You’ve been stuck here, on your landing page, for hours. And all you can do is stare at that blinking cursor, wishing you knew what to put on that page to make it work already! Writing a landing page can be the worst cause of writer’s block EVER. Even worse than when you’re developing … [Read more...]