Should you use landing pages, sales pages, or squeeze pages on your blog? We will teach you their pros and cons, plus when and where you should use them.
Go ahead and pin this image to your favorite blogging board!
You’ll want to be able to find this post later.
As I snuggle my baby girl for a nap, I want to delay this article even more. However, such wouldn’t be fair to Y’all – no matter how cute my baby is!
So, without further ado, let’s chat about why we, as bloggers, need landing pages, sales pages, and squeeze pages – oh my! In this article, we’ll cover some pros, cons, formatting options, and which is my all-time favorite (and why that’s the case!).
Pros and Cons to Landing Pages, Sales Pages, and Squeeze Pages
Landing pages are, quite simply, a one-topic spot where you’re trying to get your reader to make ONE action. That action can be pretty much anything. Landing pages work great as long as you limit yourself to that ONE, well-defined action.
Sales Pages are a type of landing page where the action you want your reader to take is to buy something. It could be a course, an eBook, or anything else. Sales pages are trickier to use, if only because the writing and style have to be done just right. Otherwise, your sales page won’t work. And that means no sales…
Squeeze Pages are a type of shortened landing page where the goal is getting the viewer to subscribe to your newsletter. Sometimes it’s by offering a free download or another cool offer that the reader wants. Squeeze pages tend to be the shortest of all 3 of the page styles. They can be as brief as a single sentence. The big thing on a squeeze page is going to be the formatting so that you capture those email addresses.
So with that being said, let’s talk a little bit about the formatting for each style.When and Where to Use Landing Pages, Sales Pages, & Squeeze Pages! #bloggingtipsClick To Tweet
Formatting Options for Bloggers
Landing Pages should be a relatively blank slate. If your WordPress theme doesn’t have a built-in template for this, then try to scale the landing page “extras” back. Navigation menu? Get rid of it. You don’t want to give viewers anything other than that one choice, remember? Giving them a menu, a sidebar full of widgets, or ads give them more options.
Build your text, copy, and formatting to get the viewer to the bottom of the page – and leave them persuaded to choose your action. Otherwise, their only other option should be to close the page (a “no, thanks!”).
Sales Pages are a more detailed landing page. The better ones make use of color, text or copy, and images to naturally draw a reader through the narrative. By the end of the page, they’ve either been persuaded to invest in whatever you’re selling or to close the sales page. Very few themes offer a dedicated “sales page” template. Instead, what most businesses or blogs will do is get a separate (but intuitive) domain name and build the homepage into a sales page. That way, you can take advantage of the colorful sections, widgets, and whatever else to create a great-looking sales page.
Disclosure: I, Kimberly Starr, could receive a commission if you decided to make a purchase from links in this post. See full disclosure here. I only recommend products that I fully believe will help you with your blogging goals and are ones that I use.
One of my favorite sales pages is for a course I highly recommend, Pinning Perfect. Check out their sales page – and then read about the awesomeness you can learn when you invest in their course.
Squeeze Pages are a lot more versatile, though they should also be designed with as minimal distraction as possible. I set up a quick, simple, and easy squeeze page for my newsletter. It’s been getting great traction, too. Check it out here. And if you want to subscribe while you’re there, that’s great, too.
In any case, did you see how simplistic that page is? Easy peasy, right? Well, now let’s talk about when and where to use each type of page, ‘mkay?
Which is Right for You? And which is my favorite?
Which page is right for you? Well, it depends on what you’re trying to do. If you’re building your email list, start simple. Set up that squeeze page so you’ve at least got something. Then as you add in a value item, add in a landing page to promote that freebie. And when you’ve finally got that eBook or online course ready to sell, setup your sales page.