Have you ever given much thought to your brand’s social media voice?
There’s no doubt that social media can be a powerful marketing asset for your blog. Not only does it allow you to get your lovely posts seen by a bigger audience but you can also find great connections which can lead to collaboration, guest posts, and long-term friendships.
However, sharing your blog posts on a regular basis and carefully curating content from others in your niche and from other bloggers you admire and support will only get you so far. You also need to share messages and updates that reflect the person behind the blog. Whether that’s sharing personal update without any link, a feel-good quote or a spontaneous moment from your life, you need to stand out and be memorable. The good news is that you can easily do so.
By using one of your most powerful assets: your brand’s personality.
When you start using your brand’s personality, you’re showing readers the real person behind your blog. Whether you blog for business or for pleasure, your personality is what attracts readers to your blog and makes them stay and devour more of your content.
It gives them a taste of what it would be like to hang out with you in real life or what it would be like to work with you, collaborate with you.
And once they get to know you, they will turn into your loyal fans.
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But… many of us face the same problem. How in the world do I show my brand’s personality on social media? The answer to that is very simple: by using your brand’s voice.
And today, I’m going to show you the four essential things you need to nail your brand’s social media voice.
4 Ways to Nail Your Brand’s Social Media Voice
Like with anything related to blogging, the idea behind your brand’s social media voice goes back to your target audience.
- Who do you want to serve?
- How old are they?
- What are their biggest problems?
- What can you help them with?
Once you know the answer to this question, every marketing effort will magically fall into place. It will be a lot easier knowing what to share and more importantly, how to speak to your audience, so they have the feeling of “This person really gets me!”.
With that in place, let’s dig into the 4 essentials of your brand’s social media voice.
1. Brand Personality
Forget everything you’ve read online about branding and for a moment, think about your brand as if it were an actual person.
- If your brand was a person, what would they be like?
- Are they friendly, playful, inspiring, empowering, fun, quirky, geeky?
- Or does your brand match the personality of someone who is often contemplating deep thoughts about life and/our purpose here in general?
- Is your brand more professional or personal?
- How would they act around your ideal reader?
- Would you be best friends or would you take on a role of a teacher or mentor?
- Finally, if your brand was a person, what would they NOT be like?
- What is the one thing (or more!) that they would never ever even consider doing or saying?
2. The Tone
The tone of your voice adds that magical sauce that makes your fans come back for more. Your voice will always be the same but the tone sets the mood for every conversation. The tone also depends on a given situation and the channel where your ideal audience hangs out.
Let’s say your brand’s personality is playful and friendly. As such it is expected that the tone will be happy and positive, perhaps even uplifting. This should be reflected in every interaction. However, bear in mind that doesn’t mean that you cannot have a bad day or even worse, that you have to fake a bright and happy mood if something happened that brought on a negative sentiment. It’s okay to use a more serious tone of voice if the situation requires it.
3. The Language
I’m sure you’ve probably heard it through the grapevine that you should use the language of your audience to connect with them.
This doesn’t mean copying them word for word and using their phrases even if you personally don’t like them.
This does mean on the other hand to use a language that’s familiar to your audience and use that language to describe anything you promote on social media.
You can easily do this by spending time where your audience is for at least a couple of hours a week. For example, if your target audience likes to use Facebook primarily, you could try joining a few groups they belong to and take note of the way they express themselves. Take note of the sentence length and the adjectives they use. How is their vocabulary?
Create a Google Doc or a note in Evernote where you can write down a few common phrases or adjectives they use.
Can you use those words in your own voice to share your message?
Once you find a way to incorporate their language into your own social media strategy, your audience will feel they can relate to you and will most likely turn into your most loyal fans.
4. Your Purpose
The last bit is your big why. Take time to answers these questions and evaluate your purpose.
- What is the purpose of your blog?
- Why did you even start it?
- What do you hope to accomplish?
- Do you want to educate them on a topic that’s near and dear to your heart?
- Or do you want to entertain them?
- Do you want to inspire them to do XYZ?
Once you know your WHY, you will be able to fine-tune your brand’s social media voice and attract new fans with ease.
Your Brand’s Social Media Voice is a Powerful Thing
Your brand’s social media voice is indeed a powerful thing. There are many already established bloggers out there, and more are joining our ranks every day. And all of us are craving for attention and wanting to reach the masses with our message. All of us are hoping to stand out online.
Do me a favor – use the tips above to your advantage, stand out, and be awesome!
Now all you need to do is learn how to brand your blog! Check out these great posts and you can have a successful brand before you know it!
Blog Branding: The Importance of Your Name Online
How a Mood Board Can Help Brand Your Blog
The Importance of Picking the Right Font to Match Your Brand
How to Brand Your Header and Logo